About This Course

Lithan’s Social Media Marketing enables the student to master Social Media Marketing strategies and execute, monitor and optimise plans on various social media networks.

The module consists of the following sessions:

Concept Sessions, in which the student will understand Social Media Marketing strategies, content strategy to build a strong presence on various networks and engage with the target audience, social listening, influencer marketing, tools & techniques for executing campaigns and Social Analytics to measure results. The student will also perform several assignments under the guidance of expert Instructors.

Mentoring Sessions, in which the student will create and execute Social Media Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.