About This Course

Lithan’s Advanced Digital Marketing enables the student to master Digital Marketing strategies and analysis of user behavior and digital marketing campaigns. A student learns how to create digital marketing strategies and plans for business and brand goals and set up dashboards and customise reports to analyse inbound and outbound campaigns.

The module consists of the following sessions:

Concept Sessions, in which the student will understand digital marketing strategies and plans, Customer Lifecycle Marketing, Google Analytics and Conversion Rate Optimisation. The student will also perform several assignments under the guidance of expert Instructors.

Mentoring Sessions, in which the student will create and execute Advanced Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.